The Full Story.
15 years building marketing functions that generate real revenue — across enterprise SaaS, growth-stage startups, and Main Street businesses. Four continents. Still finds this stuff fascinating.
I grew up curious about how things work. Not just systems — people.
That curiosity never left. It's why I ended up in marketing — it sits at the intersection of everything: strategy, creativity, technology, and the very human question of why people choose one thing over another.
Nobody handed me a seat at the table — I built one. I've worked in rooms where marketing was an afterthought and left with something that moved the business. At the enterprise level, with startups, on Main Street. The scale changes. The fundamentals don't.
I get into the work. Teams built across four continents, campaigns run in a dozen markets, and a genuine fluency in the cultural nuances that make global marketing work — not just translate.
I use AI because I built workflows that actually deliver — not because it's trendy. I find the whole business of marketing endlessly interesting after 15 years. If you need someone who gets oriented fast, builds something real, and leaves things better than they found them — that's the work I was made for.
New York based. Globally experienced.
I've built and run marketing programs across four regions — not from a distance, but embedded in the markets, the cultures, and the time zones.
From the people who've been in the room.
"His ability to distill complex challenges into clear, actionable strategies is nothing short of remarkable. His insights into managing global initiatives have reshaped how I lead, empowering me to execute with clarity and purpose."
"His leadership made a huge difference — combining clear strategic vision with an approachable, collaborative style that empowered the entire team. What stood out most was how invested he was in the team's success."
"Senior leadership greatly trusted Erik, frequently turning to him to tackle complex challenges and deliver results. His versatility is unparalleled — whether leading teams locally or across continents, he creates an environment that encourages growth."
Ready to build something?
Let's build
something real.
Whether you need fractional CMO support, a GTM audit, or help with a specific program — I respond personally within one business day.
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