Frameworks, tactics, and honest takes from someone who has built the function — not just advised on it. Three times a week.
96% of B2B marketers use AI. Only 19% have it in daily workflows. The gap isn't the tools — it's the system. Here's how to build one that actually sticks.
AI in MarketingSpecific workflows, prompt structures, and the guardrails that keep output sounding human. No hype — just what actually works inside a real marketing org.
Demand GenPipeline velocity, account engagement, and why intent data changes your entire CRO conversation. Stop optimizing for a metric nobody in revenue trusts.
Global MarketingWhat you learn when your team is in New York, London, Mumbai, and Singapore — and the campaigns have to work in all four markets simultaneously.
FrameworksFirmographic filters are table stakes. Behavioral and technographic signals actually predict conversion. Here's the full process, step by step.
ABM StrategyTier 1, 2, and 3 accounts need completely different motions. Most teams treat them the same and wonder why their named account program stalls out.
GTM StrategyThe mistake isn't the strategy — it's treating GTM like a launch event instead of an ongoing operating system. Here's how to build one that compounds.
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