ERM Advisory · Intellectual Property Library
The ERM Advisory
Framework Library
Original operating models, strategic frameworks, and diagnostic tools for modern B2B growth.
Featured Framework
Signal-Centric ABM
Operating Model
Campaign-centric ABM is organized around marketing schedules. This operating model replaces it entirely — using real-time buyer signals across four intelligence layers to dynamically orchestrate engagement around buyer readiness, not calendar logic.
Explore the FrameworkMost Referenced
Most Popular Frameworks
Buying Group Mapping Framework
Map every stakeholder in the B2B buying committee — roles, influence, and optimal engagement sequences for ABM programs.
Signal-Centric ABM Operating Model
Replace campaign-centric ABM with a signal-driven account intelligence system — dynamically orchestrated around buyer readiness.
Marketing Execution Gap Framework
Diagnose and close the gap between marketing strategy and what actually ships — with a 90-day remediation roadmap.
Latest Additions
Newest Frameworks
AI Buying Committee Framework
How AI agents now participate in B2B vendor evaluation — and how to optimize for AI-mediated discovery before the human conversation begins.
Buying Group Orchestration Framework
Coordinate multi-channel engagement across every buying committee member simultaneously — from first signal to closed-won.
Account Activation Gap Framework
Identify and close the gap between your target account universe and accounts in an active buying motion.
Complete Collection
All Frameworks
Buying Group Mapping Framework
Identify, map, and prioritize every stakeholder in the B2B buying committee — roles, influence, and engagement sequences.
Buying Group Orchestration Framework
Coordinate multi-channel engagement across every buying committee member from first signal to closed-won.
Account Activation Gap Framework
Measure and close the gap between your target account universe and accounts showing active buying intent.
Signal-Centric ABM Operating Model
Replace campaign-centric ABM with a signal-driven account intelligence system across four layers.
AI Buying Committee Framework
How AI agents now participate in B2B vendor evaluation — and how to optimize for AI-mediated discovery.
Marketing Execution Gap Framework
Diagnose and close the gap between marketing strategy and what actually ships — the five killers and a 90-day roadmap.
Framework History
A Body of Work
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May 2026Four-layer operating model replacing campaign-centric ABM with signal-driven account intelligence.
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May 2026Diagnostic tool measuring the distance between target account universe and active buying engagement.
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May 2026Framework for understanding and optimizing AI agent participation in B2B vendor evaluation.
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June 2026Structured methodology for mapping B2B buying committee stakeholders across five core archetypes.
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June 2026Four-stage model for coordinating multi-channel engagement across the full buying committee.
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June 2026Diagnostic and 90-day remediation model for closing the gap between marketing strategy and execution.
Coming Next
New frameworks are added as they are developed from live advisory engagements. Subscribe to be notified →
Frequently Asked Questions
Common Questions
- What is a buying group mapping framework?
- A buying group mapping framework is a structured methodology for identifying all stakeholders in a B2B purchase decision — their roles, influence levels, and engagement priorities — to enable more targeted and effective account-based marketing.
- What is signal-centric ABM?
- Signal-centric ABM is an account-based marketing operating model that replaces campaign-centric execution with real-time buyer signal intelligence. Rather than running fixed campaigns, it uses intent signals to dynamically orchestrate engagement across accounts showing active buying behavior.
- What is the marketing execution gap?
- The marketing execution gap is the distance between a marketing team's strategic plan and what actually gets executed — caused by five systematic killers: misalignment, structural bottlenecks, unclear ownership, poor tooling, and insufficient feedback loops.
- Who created these B2B marketing frameworks?
- All frameworks in this library were created by Erik R. Miller, a senior B2B marketing executive and fractional CMO with 15+ years building revenue marketing functions across four continents. They are drawn directly from his operational experience building ABM programs, demand generation systems, and GTM architectures for companies from early-stage startups to $10B+ enterprises.
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