15+ years. Four continents.
Still finds this stuff fascinating.
I partner with founders, executives, and business owners who believe great marketing builds real businesses — and want someone who will roll up their sleeves and build it with them.
That curiosity never left. It's why I ended up in marketing — it sits at the intersection of everything: strategy, creativity, technology, and the very human question of why people choose one thing over another.
Nobody handed me a seat at the table — I built one. I've worked in rooms where marketing was an afterthought and left with something that moved the business. At the enterprise level, with startups, on Main Street. The scale changes. The fundamentals don't.
I get into the work. Teams built across four continents, campaigns run in a dozen markets, and a genuine fluency in the cultural nuances that make global marketing work — not just translate.
I use AI because I built workflows that actually deliver — not because it's trendy. I find the whole business of marketing endlessly interesting after 15 years. If you need someone who gets oriented fast, builds something real, and leaves things better than they found them — that's the work I was made for.
I've built and run marketing programs across four regions — not from a distance, but embedded in the markets, the cultures, and the time zones.
"His ability to distill complex challenges into clear, actionable strategies is nothing short of remarkable. His insights into managing global initiatives have reshaped how I lead, empowering me to execute with clarity and purpose."
"His leadership made a huge difference — combining clear strategic vision with an approachable, collaborative style that empowered the entire team. What stood out most was how invested he was in the team's success."
"Senior leadership greatly trusted Erik, frequently turning to him to tackle complex challenges and deliver results. His versatility is unparalleled — whether leading teams locally or across continents, he creates an environment that encourages growth."
Frameworks that work. ABM done right. A blog that gets to the mechanics. And fractional support that operates at your level — no ramp time needed.
Read the blog →15 years enterprise B2B. Global team. Multi-region budget. Revenue results. MBA. The full picture is right here — no digging required.
See the results →I plug in, get oriented fast, and build the actual thing — funnel, brand, content engine, team structure. Start with the audit.
View services →Marketing doesn't have to be expensive — it has to be right. I'll build something that fits your scale and drives customers through the door.
Let's talk →Real frameworks, AI workflow guides, and templates you can actually use. Monday, Wednesday, Friday — no fluff, no gating.
Get the free templates →I started with nothing and ended up running marketing across four continents. The industry is changing fast. Follow along — the path is real.
Read Erik's story →From a global marketing org to a solo founder who needs their first real funnel. The tools differ. The thinking is the same.
I sit with the sales team, understand the customer, and build with my hands — not just my opinions.
Real workflows, not buzzwords. Content pipelines, research automation, reporting systems — built and in use, saving hours every week.
Whatever I build, I document and hand off cleanly. Your team should be stronger when I leave than when I arrived.
Services
Series B SaaS to Main Street — I build what you actually need.
B2B Tech · Professional Services · Managed Services · SMB · Startups · PE-Backed · Main Street
ICP, messaging hierarchy, channel strategy, and pipeline attribution built for scale from day one.
Market positioning and narrative that makes you the obvious choice — not just the loudest voice.
Account-based campaigns from target list to close — mapped to real named accounts in your CRM.
Full-funnel demand as a system — content, paid, SEO, and nurture working together, not in silos.
Editorial planning and AI-assisted production that positions you as the authority and generates pipeline.
Stack, attribution, reporting, and AI workflow adoption. The layer most teams skip — and always regret.
Proposals, battlecards, and pitch materials that actually get used. Built with sales, not handed to them.
A scoped diagnostic — gaps, quick wins, and a 90-day roadmap. The natural first step for any engagement.
The Operator
The difference between a static ICP and one that learns. Five data signals, the five-phase implementation framework, and how to operationalize continuous ICP refinement across your entire GTM function.
Most B2B teams use AI tools, not AI agents. The gap explains why pipeline hasn't moved. Here are the five use cases that actually work.
When third-party B2B intent data earns its budget, when it doesn't, and the first-party signals that predict pipeline more reliably than any dashboard.
Battlecards, objection handling, case studies, and internal selling frameworks. The assets that actually get used — and how to build them right.
96% of B2B marketers use AI. Only 19% have it in daily workflows. The gap isn't the tools — it's that nobody built the system.
It's not execution. It's that teams skip the foundational work — ICP, tier structure, and real sales alignment — then wonder why nothing converts.
ICP Development Framework
Firmographic, technographic, and behavioral signals structured into a repeatable definition process.
Download free →B2B Content Strategy Canvas
Map content to buyer stage, persona, and sales play. Includes editorial calendar and distribution checklist.
Download free →AI Adoption Playbook for Marketing
Introduce AI into your marketing workflow without chaos — tool stack, governance, and training framework.
Download free →Stay Sharp
No fluff. Frameworks, tactics, and honest takes from someone who has built the function — not just advised on it.
Every Monday, Wednesday, and Friday. Unsubscribe anytime.
Work Together
Whether you need fractional CMO support, a GTM audit, or help with a specific program — tell me what you're working on. I respond personally within one business day.
Erik will reply personally within one business day.
