15+ years. Four continents.
Still finds this stuff fascinating.
I partner with founders, executives, and business owners who believe great marketing builds real businesses — and want someone who will roll up their sleeves and build it with them.
You were handed a map on day one, the org chart. It shows who reports to whom and almost nothing about how work actually gets done: who's trusted, who really decides, where the knowledge lives. Here's how to understand the organization you actually joined.
The listening phase: structured conversations that turn a new leader's first weeks into evidence instead of impressions.
The cornerstone of the series: why the leaders who last treat understanding an organization with the same rigor they bring to a new market.
Five human archetypes decide enterprise deals. A sixth member just joined: an AI agent that reads everything, feels nothing, and holds veto by omission.
"His ability to distill complex challenges into clear, actionable strategies is nothing short of remarkable. His insights into managing global initiatives have reshaped how I lead, empowering me to execute with clarity and purpose."
"His leadership made a huge difference — combining clear strategic vision with an approachable, collaborative style that empowered the entire team. What stood out most was how invested he was in the team's success."
"Senior leadership greatly trusted Erik, frequently turning to him to tackle complex challenges and deliver results. His versatility is unparalleled — whether leading teams locally or across continents, he creates an environment that encourages growth."
Services
Series B SaaS to Main Street — I build what you actually need.
B2B Tech · Professional Services · Managed Services · SMB · Startups · PE-Backed · Main Street
ICP, messaging hierarchy, channel strategy, and pipeline attribution built for scale from day one.
Market positioning and narrative that makes you the obvious choice — not just the loudest voice.
Account-based campaigns from target list to close — mapped to real named accounts in your CRM.
Full-funnel demand as a system — content, paid, SEO, and nurture working together, not in silos.
Editorial planning and AI-assisted production that positions you as the authority and generates pipeline.
Stack, attribution, reporting, and AI workflow adoption. The layer most teams skip — and always regret.
Proposals, battlecards, and pitch materials that actually get used. Built with sales, not handed to them.
A scoped diagnostic — gaps, quick wins, and a 90-day roadmap. The natural first step for any engagement.
From a global marketing org to a solo founder who needs their first real funnel. The tools differ. The thinking is the same.
I sit with the sales team, understand the customer, and build with my hands — not just my opinions.
Real workflows, not buzzwords. Content pipelines, research automation, reporting systems — built and in use, saving hours every week.
Whatever I build, I document and hand off cleanly. Your team should be stronger when I leave than when I arrived.
ERM Advisory · Intellectual Property Library
Replace campaign-centric ABM with a signal-driven account intelligence system — dynamically orchestrated around buyer readiness, not marketing schedules.
Identify, map, and prioritize every stakeholder in the B2B buying committee — roles, influence levels, and optimal engagement sequences.
Diagnose and close the gap between marketing strategy and what actually ships — the five execution killers and a 90-day remediation roadmap.
Practical Tools for Marketing Leaders
Download practical templates and playbooks designed to help marketing leaders turn strategy into repeatable execution.
Featured Tools
Stay Sharp
No fluff. Frameworks, tactics, and honest takes from someone who has built the function — not just advised on it.
Every Monday, Wednesday, and Friday. Unsubscribe anytime.
Work Together
Whether you need fractional CMO support, a GTM audit, or help with a specific program — tell me what you're working on. I respond personally within one business day.
Erik will reply personally within one business day.
