Free playbooks.
No signups. No fluff.
A comprehensive 72-page flagship and six department-specific Field Notes. Built for B2B marketing leaders building the next operating system.
AI Agents for Marketing Teams.
The complete 72-page playbook. Five layers, twenty-five agents, four hero workflows, governance, the 90-day rollout, and everything in between.
Read the flagship →- The architecture. Foundation, agents, workflows, memory, governance.
- 25 agent specs. Purpose, inputs, outputs, oversight, common mistakes.
- 4 hero workflows. Where leverage compounds.
- 90-day rollout. The implementation sequence.
- Governance & maturity model. What earns executive trust.
Six shorter playbooks, one per function.
Carved out of the flagship by marketing department. Print-ready, 12-14 pages each. Pick the one that matches your team.
The agent stack for the people who own the pipeline number.
Seven agents and one workflow that take content velocity from human-throughput to operating-system speed.
The five agents and one workflow that make Tier 1 account orchestration possible at scale.
The agent stack that turns the ops function into the leverage point of the entire GTM org.
The four agents that keep your ideal customer profile, personas, and account selection live, accurate, and defendable.
Five agents and one workflow that close the handoff between marketing and the field.
Frameworks & Templates
Standalone tools you can put to work immediately. No email required.
Seven stakeholder roles. Five buying stages. 35 engagement priorities. The worksheet ABM teams use to map every decision-maker before the first touchpoint.
Annual planning template, quarterly OKR framework, weekly operating cadence, accountability matrix, and KPI framework. The full implementation guide for closing the marketing execution gap.
Marketing operator across four continents, fifteen-plus years inside enterprise B2B and global IT services. Every playbook in this series is built from the systems Erik has run, broken, and rebuilt in real organizations. MBA, Middlesex University London. Based in New York City. Advises a small number of B2B companies each year on GTM, ICP, demand systems, and AI marketing operating systems.